Pooja Hegde Sizzles in Coolie – A Mass Treat or Strategic Move?
Pooja Hegde Sizzles in Coolie – A Mass Treat or Strategic Move? The excitement surrounding Superstar Rajinikanth’s upcoming film Coolie just shot up to another level! If having Lokesh Kanagaraj as the director and Anirudh Ravichander as the music composer wasn’t already hype enough, the makers have now roped in Pooja Hegde for a high-voltage item number that’s guaranteed to set the screens ablaze. But fans are asking — is this just a glam attraction or is there a deeper strategy behind this surprise move?
Let’s break it down…
Pooja Hegde’s Comeback to Tamil — All Eyes on the Song!
Known for her glam presence and killer dance moves in Bollywood and Telugu films, Pooja Hegde hasn’t been very active in Tamil cinema recently. But now, she’s back — and in a special song alongside Rajinikanth no less!
Insiders say the track is a high-energy number, choreographed on a massive set, and will appear at a crucial point in the film. With Anirudh composing, the music is expected to be an instant chartbuster. Think “Kaavaalaa” level viral!
But why this inclusion now?
Coolie – A Stylish Mass Entertainer with a Twist?
Directed by Lokesh Kanagaraj, Coolie is said to blend gritty storytelling with Rajini-style charisma. There’s speculation that the film draws inspiration from older mass entertainers but with a darker Lokesh-style narrative.
Now, fans are debating whether this item number was part of Lokesh’s original vision or a commercial compromise to satisfy audience expectations and market demand. After all, Lokesh is known for his intense, character-driven stories (Kaithi, Vikram) where item songs are rare.
So, is this a hint that Lokesh is shifting gears to suit a broader audience base?
Jailer Hangover in Coolie?
Another hot topic is the “Jailer sentiment”. Jailer, Rajinikanth’s last outing, was a massive success, thanks to its balance of action, sentiment, music, and cameos. Now, fans are noticing similar commercial elements creeping into Coolie too:
- A superstar in top form
- A star composer delivering banger tracks
- A glamorous item number
- Hints of family drama and emotional flashbacks
Is Coolie becoming a template follow-up to Jailer? Or is Lokesh crafting his own unique mass universe while incorporating the best of both worlds?
What This Means for the Film…
Regardless of whether this was a creative decision or a marketing move, one thing is clear — Coolie is shaping up to be a grand theatrical event. Pooja Hegde’s song will likely play a big role in promotions, first-day response, and pan-India buzz. It may also attract more youth audiences and repeat viewers — a strategy that worked wonders for previous blockbusters.
